วันพุธที่ 7 พฤศจิกายน พ.ศ. 2555

Baume & Mercier Hampton collection becomes an event


Geneva, 18 October 2011 This day website dedicated video and finally released. These were created for the launch of the new Hampton collection, restating Baume & Merciers desire to foster proximity and conviviality with its aficionados from around the globe by using new media as the best way of promoting the brand. Shot in a mansion style interior, the traditional houses of the Hamptons, the video is illuminated by light characteristic of this region between sea and sky and immerses us in a poetical and mysterious universe. Taking the form of an initiation tale, it uses the symbolism of time regained through a child who discovers the Hampton Collection. Emotion and marvel are promised!

 
According to the website of the video collection for your home page within the "mansion" in which the video was shot, casting us back into its world of life by the sea. There is direct access to the products section containing inspiring texts, product specifications, 360 views watches with the option to zoom in on the key elements and see large images that allow visitors to get to the heart of the models of this new range. The collection allows the whole harmony of the Hamptons to shine through: the rectangular shape of the initial Art Deco timepiece which inspired the collection has been preserved, the trust with a glossy domed volume on the case at 12 o'clock and Point 6, greater generosity curved sapphire crystal, and a curved case side at 3 and 9 o'clock.
Other features of the collection are the modern two-toned dials with play on finishing and riveted Arabic numerals. However, the website is not content with the simple visualization of the models, but also provides information. Through videos which are available in the library section, you can learn all about the Hamptons, the spirit of the place and the people who visited and who left their mark: artists in search of an inspirational haven. Thanks to Alexandre Peraldi, Director of Design Studio, we can discover the origins of the collection, stylistic grounds, the importance granted to each individual detail and the background of the creator, so go right in the privacy of not only the new Hampton collection, but also the Baume & Mercier firm. This is an enchanting journey into the heart of an iconic timepiece which allows us to better understand its exceptional nature.

 
Baume & Mercier
 
Founded in 1830, the Swiss Maison dHorlogerie Baume & Mercier has had a proud history of producing watches that always embody an ideal of excellence and affordable luxury for everyday living. Today marks four main collections include classic feminine Linea for women, the sporty-elegant Capeland for men, the timeless Hampton for both men and women, and the Classima, perfect for all occasions and enhanced with New additions in 2011. The dawn of 2011 marks the beginning of a new chapter in the history of Baume & Merciers. The universe of new brands now represented by Beach life in the Hamptons, which corresponds to the genuine values ​​of participation, authenticity and relaxed elegance. The Hamptons have inspired Baume & Merciers new claim: Life is about moments. Baume & Merciers mission is to be the natural partner of dead celebrated moments, such as a birthday or an anniversary, a graduation, a first job, or a family reunion, the kind that warms our hearts in any culture and on every continent.

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